Client: DPD Slovenija, d.o.o.
Year: 2016 – 2017
DPD offers the best possible experience, fully customized and tailored to the client. DPD Slovenia believes that the speed of sending packages and the quality of their delivery affects the company’s performance. The goal was to be established as the best logistics provider among online traders. The company is already operating with some of the larger online retailers, such as mimovrste.si, proteini.si, licila.si, Eleclerc online store … At the same time, the company wants to teach how to do business and how to get things started.
DPD is the leading provider of standard and express parcel services. Customer friendliness and local competence are special features of their services and have always been so, ever since the company was founded.
DPD Slovenia has recognized that the market, as far as online stores and the delivery of packages are concerned, is largely untapped. Therefore, the B2B campaign was targeted at online stores (both smaller and larger, as well as those who are still emerging).
The first step of every successful campaign. Market analysis, competitors analysis and constant discussions with our client.
We did not start with development, until there was a well-made sitemap, website mockup and a timeline in place.
Design, website development, establishing social media pages and more. All carefully planned and executed.
After the initial steps were implemented, the job only begun. Every segment has to be re-evaluated, analyzed and optimized. Over and over again.
A purposeful landing page was designed where information on efficient parcel distribution was disseminated. The landing page was designed to lead visitors into clicking the CTA and downloading a white paper on effective online selling. In return DPD collected contact information of potential customers which were used further in the marketing process.
With the help of Google Adwords, we drove traffic to our landing page. With effective and specific targeting we were able to generate a good amount of clicks with high click-through-rate. In turn, we were rewarded with a low cost-per-click and quality traffic.
Keeping connected with one’s followers is crucial to the success of a business online. Active marketing campaigns and outreach posts were implemented to boost reach and activity, to ensure quality traffic to the landing page. Capturing leads from social media was proven to be extremely useful.
DPD Marketing and PR Manager
We started out cooperation with Agency Novelus because of its young and creative people working there. To select the right words in communication is very important and we can achieve that with their help.
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