Client: E2E, d.o.o.
Year: 2016 – 2017
After discussing the current position of the company, their opportunities and goals, we started developing a digital presence plan. Key factor to our later success of the campaigns was, besides well thought out strategy and a professional execution, constant dialogue between us and the client. This helped us to make sure that every step that we planned and executed, was in line with client’s vision.
Company E2E offers a very high number of top quality products in heating and cooling industry. The problem was that not that many people knew about the company as it did not have an established online presence. Furthermore, their display of products was not clear and structured enough, for the average visitor of their website to fully understand what the company can offer to them.
To put it briefly, they offered top quality products and top quality customer service, but a below-par presentation of their company and products. Their customers – installers (B2B) and end customers (B2C) – were yet to find out about their excellent range of products and their top-notch service.
The first step of every successful campaign. Market analysis, competitors analysis and constant discussions with our client.
We did not start with development, until there was a well-made sitemap, website mockup and a timeline in place.
Design, website development, establishing social media pages and more. All carefully planned and executed.
After the initial steps were implemented, the job only begun. Every segment has to be re-evaluated, analyzed and optimized. Over and over again.
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