Good Things Are Three

MOL Group Good Things Are Three

Client: MOL Group

Year: 2017

 

www.mol.si

Approach

What We Did

Raising awareness of potential costumers about the new gas station in Ljubljana and general brand building for our client – MOL Slovenija, while raising visibility of the products of Fresh Corner concept in Ljubljana and beyond.

Challenge

What The Client Needed

Creating a campaign for promotion of the opening of the third gas station MOL in Ljubljana, which would bring the MOL Bratislavska gas station as the MOL brand to the potential customer as close as possible. It was crucial to accurately determine the target audience and successfully select and coordinate channels for communication of the campaign, as well as it was import to create an attractive, appealing slogan and materials.

Outdoor

Billboard

We communicated the campaign through many channels, the majority of which was via digital channels: MOL Slovenia web pages, advertising via Google AdWords and the social network Facebook (MOL Slovenia profile). We also redirected the flow of other channels, such as radio and OOH.

Digital media

Website

We communicated the campaign through many channels, the majority of which was via digital channels: MOL Slovenia web pages and advertising via Google AdWords.

MOL Website
Social Media Management

Social Media

Facebook profile

We created visuals for social network Facebook (MOL Slovenia profile). We also redirected the flow of other channels, such as radio and OOH.

Event Management

Promotions

On several crowded locations in Ljubljana, we organised promotional activities with hostesses promoting the concept of Fresh Corner and the MOL brand. Thus, the client’s concept was the easily presented to the potential costumers, which were approached directly.

Event Management
Billboards

Outdoor

Billboards

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