We help automotive industry companies grow. Marketing automotive products and services is our passion.
Everyone who is involved in the manufacturing, design, development, and selling of vehicles is a part of the automotive industry.
Thanks to the development of the communication technology people that used to commute to work can now work from home. They can also work from other places, like co-working spaces. This last work location is quite popular these days.
On the other hand, the workers who don’t work remotely now tend to travel in groups or by more optimal ways of transportation. They tend to minimize and avoid traffic jams by using public transportation. Other choose to share private transportation.
In addition to minimizing traffic, when using public transportation or shared private rides, travelers and commuters avoid looking and paying for parking space.
Some of the passengers share their rides so that they don’t make too much pollution. Finally, through shared transportation, they optimize the travel costs.
In the last couple of years, companies like Lyft, Uber, Google, and other technology companies are taking charge of the automotive industry. They are changing it immensely.
More and more we hear about electric, hybrid or other alternative fuel powered vehicles.
So, the shift from traditionally powered vehicles to alternative fuel use effects automotive industry greatly. Car manufacturers without enough vision, knowledge, flexibility, and funds to embrace the new change will have to step down from the automotive stage.
Tesla was the first company to clear the path for the electric cars. After Tesla, a number of car companies, including General Motors, Ford, Volvo, and Volkswagen have all stepped up and announced their big plans to ramp up their investments in the electric cars.
Moreover, car manufacturers are embracing new ways also because of the government regulations. European Union has set 2030 as the year when all transportation services must adopt alternative fuels as primary energy and power source.
While car companies are slowly acknowledging or embracing the shift to alternative fuel usage, car owners might need a little push. This is where the marketing automotive products and services steps in.
It is important to raise the awareness about all advantages and disadvantages of alternative fuel usage and prepare the automotive market for the enviable changes.
There is still space at the automotive stage for luxury vehicles – now more than ever. If current trends will continue, in the future, private cars and rides will probably become a pure status symbol.
The understanding of the vehicle categories in terms of the purpose, price range, and the related consumer behavior is of the immense importance when choosing an automotive industry marketing strategy.
We discovered that in automotive marketing it is very important to:
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