Marketing Fashion

Marketing fashion is our passion - Agency Novelus

Marketing Fashion

We specialize in marketing for the fashion industry. Marketing fashion is our passion!

Marketing Fashion Brands and Products

Fashion Marketing

There isn’t a soul that wouldn’t know a multibillion-dollar global company devoted to making and selling clothes, shoes and accessories. Fashion companies through marketing fashion make sure we know which are these great, well-known fashion brands.


The fashion industry is a fast-growing market, firstly developed in Europe and North America, now being an international and highly globalized industry. Very often in the fashion industry, we find a pattern: companies design their products (clothes, shoes and accessories) in one country, then they manufacture them in another and sell them in a third.


These patterns and demanding customers shape the fashion marketing strategies.


In order to succeed, fashion brands have no choice but to be creative. While customers are becoming more and more demanding, fashion marketing is becoming more and more awesome and here is why:


In a world full of all sorts of things, consumers don’t want to buy just a product, they want to buy THE product, be a part of the story, have a certain lifestyle, and feel the emotions.


They want to be dazzled and surprised. They crave to be a part of something bigger. Your consumers want to be trendsetters and trend followers. Moreover, some even want to be ahead of their time and at the same time preserve traditional elegance.


These are some of the main challenges fashion industry companies cross by when marketing fashion.


All this sounds demanding, right? To the rescue comes the marketing which discovers tactics and trends that sweep your customers off their feet. Here, we unveil some of such fashion marketing tactics:


  • Collaborations between fashion brands
  • Celebrity endorsements
  • Livestreaming
  • Newsjacking

Digital Marketing For Fashion Brands

If you want to succeed in the fashion industry, you have to be passionate about it and flexible in the way you do your business, so that you are prepared for the unknown. The fashion sector is full of surprises and that is what makes fashion marketing so much fun.


When done correctly, fashion marketing gets your products in front of your ideal audience and triggers a chain of events that get your product to sell. In the fashion industry, social media and digital marketing are of the great importance.


Like ever-changing fashion trends, digital marketing is also always following new technological and internet directions. New clothes and accessories need to be advertised and promoted as soon as they hit the stores. The quickest way to show them off is through channels like social media, blogs, forums, online portals, websites, and internet ads. Therefore, fashion industry and digital are a perfect fit.


We develop truly great marketing strategies for fashion brands. We focus on making the brand known and then raising the brand awareness.


Firstly, we make sure we fully understand your brand identity so that we can promote it in the best possible way. For this purpose, we upgrade our marketing efforts with inspiring and enlightening web and print designs.


Furthermore, we create great fashion content with a purpose.  We write articles, blog posts and other pieces of content that answer your customers question on fashion. So, the readers easily become potential buyers.


What follows is promoting sales of your fashion items. We successfully increase sales because we understand the buyer’s journey – both offline in stores and online through e-commerce.


Word of mouth is still one of the best marketing tools. So, through inbound marketing and social media – interactions with the customers, we transform them into brand ambassadors and evangelists.

Read more about Fashion Marketing on our Blog


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