We help retail companies grow. We are passionate about retail marketing.
The reality of retail is the ongoing change.
Retail markets have a quite old history. Over the time, retailers transformed from simple small booths to the huge shopping malls we see today.
Current market trends and changes push the retailers to be more flexible. So, since they operate in an environment of fragmented needs, demanding consumers, and always changing distribution and communication channels, retail companies need to have their finger always on the retail market’s pulse.
Furthermore, new online players (webshops) are quite influential in terms of price strategies and therefore, significantly changing the retail game.
On the other hand, sustained economic recovery continues to bolster the development of retailing.
So, the latest statistic results about retail sector show positive climate for growth:
The retail industry is covering numerous business sectors, from food stores, clothing to car parts and filling stations. Needless to say, each segment has its own quirks. Of course, these differences between industries translate to the marketing strategy, as well.
Besides incorporating retail industry segment characteristics into our retail marketing strategy, at the same time we consider specific retail marketing goals. So, we make the difference between commercial and retail marketing.
Namely, commercial marketing is pitching goods to the consumers. The goal is to develop a relationship between the customer and the product. We achieve this by creating a brand identity with which the consumer can relate.
On the other hand, retail marketing has a smaller scope. It is limited to retail products. Moreover, retail marketing always focuses on selling to individuals and not to wholesale or business customers.
Retail marketing, as a group of activities, that firstly promotes brand awareness and grows sales. So, marketing activities in retail are organized around product, placement and presentation, pricing strategies and promotion.
Additionally, marketing used in the retail sector differs from other types of marketing due to the specific components of the retail trade.
For example, fast-moving consumer goods need different marketing strategies in comparison to the marketing strategies for the investment products.
So, the understanding of the product categories and the consumer behavior is of the immense importance.
We consider the product, placement and presentation, price, and promotion when choosing the right retail marketing strategy.
On top of that, we discovered that in marketing tailored for retail it is very important to:
So, if you are not using the proper retail marketing techniques it is time to step on this moving train and start enjoying the benefits of it.
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