Tourism Marketing

We are passionate about Tourism Marketing - Agency Novelus

Marketing Tourism

We help tourism product and service providers grow. Marketing tourism products and services is our passion.

Tourism Marketing Solutions

Tourism’s potential for growth

Tourism as an industry continues to play its key role in the creation of economic activities, employment and export revenues. Therefore, it positively influences GDP (gross domestic product).


The tourism sector entails people traveling for leisure, entertainment or business. So, it is directly correlated with the standard of living. When the degree of wealth and material comfort grows, tourism flourishes. That being said, the tourism industry has great potential to grow.


Tourism marketing helps tourism product and service providers promote their businesses, brands and destinations. This type of marketing can be quite expensive, particularly if the aim is to attract national or international tourists. So, forming partnerships lowers marketing costs for individual tourism product-providers.


Furthermore, the partnership between different tourism suppliers helps travel destination develop and grow faster. Finally, when different tourism service suppliers form a partnership, that also provides tourists with a fuller travel experience.


There are several influential factors defining the tourism sector. We have identified that

  • the rapid growth of international tourist flows,
  • new consumer trends and
  • digitization of the economy

are among the main factors influencing the tourism product and service providers.


So, we help our clients from the tourism industry overcome these challenges.

Integration in Tourism

Tourism is often a part of the leisure activities. In this sense, marketing in tourism is part of a broader activity, called free-time marketing.


Most leisure tourism activities are social activities done by tourists in terms of making new acquaintances with the environment outside of their daily routine. Leisure tourism brings together, around a destination, a set of players connected to each other in a partnership or a network.


On that note, we think that marketing in tourism has an important role to connect the tourism product-providers in one integrated network. Our tourism marketing strategies and methods are based on relationships between tourism market-operators and the characteristics of the tourism product itself.


In short, we support tourism service-suppliers and we help them join forces. We think all players need to work together towards the ultimate goal – perfect tourism product and great tourism experience.

Tourism Marketing Best Practices

Our advantage is the understanding of all important relationships and influential factors. Basically, we understand the nature of activities in tourism.


In short, we strive to connect more closely destinations and providers, experiences and travelers.


In the past few years, the Internet has become an indispensable mean of communication in tourism. It is a medium for the publication of diverse tourism information. So, tourism product-providers generously use it as a communication channel through which they connect with (potential) customers.


Namely, online advertising has enormous advantages over other media channels. These are affordability, precise segmentation of the target group, measurability of results and control over the use of financial assets. Since the tourism market is getting bigger and stronger in competition, practically every day, it is important for tourism product providers to use more innovative approaches.


In our agency, we offer to our clients a full service of advertising, direct branding, online presence, sales, promotion, and PR. We focus on social media, such as Facebook, Instagram and LinkedIn to find new business partners and customers.


Furthermore, we create our own mobile and web applications that support marketing or sales of our clients’ tourism products and services. On the other hand, we are very active in the field of mailing and loyalty programs. We also organize events for our clients to promote their brands on fiars, trade shows as well as for other event management purposes.

Read more about Tourism Marketing and more on our Blog


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