When business objectives are set, they have to be translated to media objectives. Media objectives then support communications objectives trough focused targeting and cost efficient empowering of the advantages.
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
The most recent version of the State of Inbound looks to the future of marketing and sales.
It covers ROI benchmarks for inbound campaigns, which channels marketers should add to remain relevant, data-backed steps for marketing and sales to collaborate better, and much more.
Unlike other industry reports, this one is completely free. You can download it right now at no cost and start preparing your business for the #FutureOfInbound.