Inbound Marketing

Grow your business to the next level using the most sophisticated marketing method available - Inbound marketing.

What is Inbound Marketing?

Inbound marketing is an approach focused on attracting customers through the relevant content with a purpose that is helpful and not interruptive. It is customer-friendly. It doesn’t burden nor annoys consumers.

 

With inbound marketing, potential customers find you through channels like websitesblogs, search engines, emails, and social media.

Unlike outbound marketing, inbound marketing does not need to constantly fight for potential customers attention.

 

By creating content designed to address the problems and needs of your ideal customers (within inbound methodology called buyers persona) you attract qualified prospects, build trust, connection and credibility for your business.

How Does the Inbound Methodology look like?

It is the best way to turn strangers into customers and promoters of your business.

Along the top are four phases (Attract, Convert, Close, Delight) that turn strangers into visitors, leads, customers, and promoters.

 

The methodology becomes even more powerful when implemented with your sales and customer success strategies.

Along the bottom is a full stack of software for marketing, sales, and customer success, with a completely free CRM at the core.

 

They’re powerful alone — but even better when used together, helping you grow with the entire inbound methodology.

The Proven Methodology for growing Your Business?

In the last few years, the same change in buying behavior that sparked the inbound movement has also spread throughout the whole customer experience. How people communicate and what they expect from your business has changed.

 

Do you want to hear the good news? The inbound methodology continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.

With the inbound methodology and HubSpot’s software, you have a great advantage for growing your business and getting customers who buy more, stay with you longer, refer their friends, and tell the world they love you.

 

That is why we love inbound.

The Four Phases of the Inbound Methodology?

You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.

ATTRACT

Four Phases of Inbound Methodology - Attract

Blogging

Inbound marketing starts with content. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Content Strategy

Your customers begin their buying process online, usually by searching to find something they have questions about. So, you need to make sure you are showing up when and where they search. To do that, increase your presence with tools that help you define and implement your content strategy.

Social Media

Successful inbound strategies are all about remarkable content – and social media allows you to share that valuable information, engage with your prospects, and put a human face on your brand. Interact on the platforms where your ideal buyers spend their time.

CONVERT

Four Phases of Inbound Methodology - Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.

Forms

In order for visitors to become leads, they can fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Meetings

To win new deals, you’re going to have to speak with people one way or another, via phone or a virtual meeting. Give prospects an easy way to book meetings without the back and forth. Your calendar stays full, and you stay productive. Show up, engage, and win a new customer.

Messages

Chat with site visitors, connect with the right people at the right time, and make chat conversations a natural part of your sales process. Close more deals with the live chat tool that’s built for sales teams. Messages help sales teams connect with the right people right when they’re most engaged.

CRM

Keep track of the leads you’re converting in your CRM, a centralized contact database. Having all your data in one place helps you make sense of every interaction you’ve had with your contacts and optimize your future interactions to more effectively attract, convert, close, and delight your ideal customers.

CLOSE

Four Phases of Inbound Methodology - Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.

Pipeline Management

How do you know, which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Using HubSpot’s CRM allows you to analyze just how well your marketing and sales teams are playing together.

Lead Nurturing

Each lead you have should be nurtured according to their interests and lifecycle stage. Pages they’ve visited, content and whitepapers – all these indicate shifting interests. Good nurturing adapts messaging to stay relevant and makes winning new customers faster.

Email

What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Predictive Lead Scoring

Lead scoring is a great way to handle growth at your company. As your business grows and you generate more leads, it doesn’t always make sense to get in touch with every single lead. You want to make sure sales is prioritizing their time based on the most qualified leads.

DELIGHT

Four Phases of Inbound Methodology - Delight

The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

Customer Success

Your customers can be your biggest fans or worst detractors. It all comes down to how they’re treated and if you help them succeed. With our customer success tools, you have everything you need to get to know, connect with, and truly help your customers succeed.

Smart Content

No one wants a sales pitch when they’ve already bought. Smart content makes sure you don’t show loyal customers CTAs or content meant for first-time buyers. And with smart calls-to-action, you present different visitors with offers that change based on buyer persona and lifecycle stage.

Conversations

Keep track of all the social conversations that matter to your customers, regardless of where they started talking to you and where they left off. Keep track of their questions, comments, likes, and dislikes – and reach out to them with relevant content and help.

Full-Funnel Inbound Marketing

You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.

INBOUND STRATEGY

Take the guesswork out of your marketing.

Driving results from your inbound marketing takes a lot more than just publishing blogs and eBooks.

It requires a strong understanding your prospect’s goals, pains, and buying process. It requires a content strategy and messaging that resonates with your prospects, brings them to your website, and drives them into your sales funnel. And most of all, it requires alignment with goals and objectives and a plan to make this all happen.

Novelus’s proven approach to successful inbound marketing strategies makes removing the guesswork from all of these areas remarkably easy.

EDUCATION

Let’s grow together.

If you’re making an investment in an inbound marketing program, we make sure you’re well-educated and ready to win.

Through workshops and customized training, we will help your team develop a strong understanding of the necessary fundamentals proven to lead a successful inbound marketing program. Please visit our blog for a more detailed understanding of inbound marketing. For example, delve into whether marketing is effective, or perhaps what are the top marketing priorities.

INBOUND MARKETING IMPLEMENTATION

A strategy without execution is a hallucination.

For your strategy to drive business results, you need impeccable execution. You need copy that attracts and compels, designs that are both beautiful and functional, site pages that are optimized to drive conversions, and sometimes mastery of tools you’ve never even heard of.

From start to finish, Agency Novelus provides all of the capabilities you need for flawless execution on your marketing strategy.

Read more about Inbound on our Blog

How We Will Help you

Increase your Website Traffic

We’ll help expand your brand awareness and attract qualified, new audiences to your website through blogging, search engine optimization, social media, and more.

Build Your Inbound Marketing Essentials

Together, we’ll set up the tools and create the resources that form the foundation of your inbound marketing program. They include your marketing gameplay, buyer personas, CRM, CMS, content campaign strategies, etc.

Generate More Leads

With a focus on conversion rate optimization and strategic campaigns, we’ll help create the essential conversion paths needed to grow your contact database using landing pages, forms, CTAs, and content creation.

Create Amazing Content

Together, we’ll set up the tools and create the resources that form the foundation of your inbound marketing program. They include your marketing gameplay, buyer personas, CRM, CMS, content campaign strategies, etc.

Acquire New Customers

By leveraging conversion rate optimization, the HubSpot Sales tools, and sales enablement, we’ll help you find and nurture qualified traffic and leads into valuable, happy customers that close quicker and spend more.

Maximize Your HubSpot Investment

Get more return out of your subscription month-over-month, with our comprehensive knowledge of the HubSpot marketing software, CRM, and Website Platform.

Delight Your Customers

We’ll help turn “closed business” into loyal evangelists who passionately spread the word about your brand. These campaigns and content can include surveys, referral programs, NPS tracking, and more.

Understanding Your Marketing Performance

What’s working and what’s not? Together, we’ll track and analyze your most important metrics to understand where your marketing stands and where it needs to be to achieve your goals.

Inbound Marketing ROI

How Much Do Novelus’s Inbound Marketing Programs Cost?

Your inbound marketing budget should be determined based on your goals and how much work is needed from Novelus to achieve those goals.

Are We a Good Fit for Each Other?

Although not limited to the following, we’ve had the quickest results with companies that:

  • Operate in the following industries: B2B Software Providers (SaaS, etc.), Business & Professional Services, Consulting Companies, Healthcare, Tourism and Energetics.
  • Already have an established revenue base, meaning:
    • Sustainable revenue model generating > 3 million € in revenue per year
    • Already generating > 5,000 website visitors per month
  • Are natural fit for inbound marketing, meaning:
    • They need leads
    • Their customers typically have a considered buying process
    • Have a sales team to work those leads
  • Has a history of doing some aspects of inbound marketing, such as blogging, social media, and email marketing.

Get your digital marketing to the higher level with us!

Contact us and let’s have a talk about possibilities of cooperation!

Summary
Inbound Marketing
Service Type
Inbound Marketing
Description
With the use of inbound marketing, we help our clients adapt to fast-changing needs – not just related to their marketing, but to the entire customer experience.