Media Buying

1 media buying agency for Ex Yugoslavia 🎯

(Serbia, Croatia, Slovenija, BiH, North Macedonia, Montenegro, Kosovo)


For our clients, we create most optimal media buying strategies and implement them.


What is Media Buying?


The media buying function is a part of an advertising strategy. So, media buying has a task to negotiate prices and placements for all the media inventory acquiring and advertisements of a company.


Furthermore, media buying entails the identification of your target market. It also requests the creation of the profiles that reflect the consumers you are trying to reach.

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Media Buying Strategy

The very first step in our strategic approach to media buying is understanding your business goals. What follows is a careful translation of the goals into communication and media objectives. Our great media strategy also comes from our knowledge and experience, based on all the past actions and quantitative data.


Our media strategy is based on the relevant data. It extracts the opportunities, creates added value and increases our clients ROI.


Additionally, our media buying strategy enables you to maximize the impact of your advertising campaign by using a range of media. We make sure the correct distribution of the campaign message is chosen.


In short, we prepare and implement a proper media buying strategy including decisions on the most suitable media channels, timetables, and campaign messages. We develop optimized and successful media buying activities for our clients.

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Understanding your ideal consumers is crucial to success. Therefore, we perform a detailed research and help our clients discover their target market, customers and segments. Simply put, we find out where the customers “hang out”.


We identify where the ideal customers look for the information they need and want. Namely, we establish if your customers are spending time online, or if they are television watchers, radio listeners or magazines readers.


We answer the question: Where and what to communicate to engage potential or existing customers?


The research we do in this step also provides us with the information about our clients’ competitors and by the same token the best place to reach our clients’ target audience.


Knowing all that information, we can best advise which media channel to choose, media provider to address and advertising space to buy in order to reach your customers.


In short, we understand your consumer behavior. Therefore, we can help you buy a placing in media that is optimal, effective and that performs by achieving your chosen goals. Consequently, the media strategies and executed media placements are highly effective.


No more bad decisions. No more wasted money!

Media Budget Optimization

Together with the client, we evaluate several factors in order to make the right buying decisions.


As media buying agency, we optimize what to buy and when to buy it, depending on the client’s budget and business goals.


Due to the constant and rapid changes in communication technology, we believe that integrated approach is usually the best choice. So, we connect a wider range of media into a complex and integrated approach. We define the right media mix and tailor-made media exposure.


Our media experts increase the effectiveness of your campaign, no matter if you are looking for the advertising on a digital or a more traditional platform, or if you are unsure which media channel is the best for you.


Long-lasting and continuous collaboration with the media providers leads us to successful negotiations in the name of our clients and added value to their campaigns. At the same time, we constantly monitor the data and all the innovations, so we can evaluate whether cooperation with a medium is significant, and more importantly cost-effective.


In any media channel, understanding the timing and the placement has a crucial impact on effectiveness. Not only the choice of the media, also position, daypart and certain date can make a difference.


Special events, holidays or media events are to be considered when planning the timeline and placement. Premium positioning and relevancy is what we are aiming for. We help our clients make quality media placement.


By following latest trends in the traditional and digital media market, combined with our rich experience, we ensure that your media campaign includes the most important media channels.


We provide a wide range of media counseling. We offer media buying execution in all kind of channels. Namely, we offer solutions for high reach mass media: television, outdoor, radio, print, online, and social media. On the other hand, if you are in need of more personal, targeted and focused communication, aimed at the specific group of consumers, we offer you more direct advertising approaches, such as: specialized media, expert publications, direct mail, guerilla projects, experiential approaches and much more.


Tracking and overviewing a campaign are giving us information about the progress and if we are following the goals. We delicately manage relations with the media providers to achieve the best terms and conditions for our clients.


Furthermore, we collect data from all the previous advertising efforts and activities, we analyze and evaluate them to make the best recommendations for the future objectives and actions.


We always strive for optimization and highly favorable media results. Moreover, we find optimal solutions which provide the best costs-benefits ratio.

How we do it?


We analyze, strategize, implement and measure. And then we do it all over again.

We make informed decisions about our client’s media buying projects which generate excellent results and revenue.


We can’t even imagine creating media plan without previous analysis.

The key to a successful media buying strategy is to know and follow media and advertising landscape. We constantly analyze and research the media space. We work closely with media providers.
In our work we follow media parameters and goals of media optimization. In traditional media, we operate with REACH, GRP, CPP, SOV, OTS, etc., followed with wide range of digital KPIs – Impressions, Leads, CTR, conversions rate, website traffic, ATP and much more.


Planning an advertising campaign without knowledge and experience is very difficult and usually money wasted.

Planning is the first and most important function of effective media buying management. As a media buying agency we have the experience and knowledge to create most effective strategy that maximized the results.


A media buying strategy without the execution is a hallucination.

The next step is to implement the media buying plan we constructed with our clients. We always strive for the best prices and media placements. The cost-benefit ratio is our primary objective. Our negotiation skills with the media provide our clients with optimal advertising prices. Moreover, we monitor the placement and the publishing of the ads. So, we can report on the performance.


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